Fashion design, MA collection
Kolding/Copenhagen, Denmark, 2013

REACTION . MOMENT is a womenswear collection that combines conceptual elements with ready-to-wear styles. It is inspired by the causality in reactions and moments.

The principle of causality is defined to be “the relationship between the cause and the effect”, where the effect is understood as a consequence of the cause. As I see it, in between of the cause and the effect, there is a space where something happens, something changes; a reaction takes place. For me, that same space represents a moment when reaction creates a memory. In the collection I´m looking into that space between the cause and the effect.

Through juxtaposition of shapes, materials, colours, structures and focuses on a human body, collection shows a variation of reactions. Each silhouette is at the same time telling their own independent story and being an important part of the entity.

Action Moment Reaction -video made for the collection:
Dancers: Andrea Deres & Sofia Karlsson
Film & Art-Direction: Casper Heijkenskjöld
Music Holy Other - We Over

Editorial photos in HUF magazine #29, photos 1-3
Photo: Suzana Holtgrave
Hair&Make-up: Suzana Holtgrave
Styling: Andrea Horn

Collection editorial
Photo: Balder Skånström-Bo
Styling: Louis Fenger Hvilsted